Set of stamps
Envelope with the stamp and first date of circulation
Kare Brin, Doris Leuthard, Peter Hasler and Evelyn Kobelt
Four stamps application
Sheet of 16 stamps
The Swiss Post has issued a special stamp to commemorate the 50th anniversary of the European Free Trade Association (EFTA). Half a century has passed since it was inaugurated, yet EFTA is still a key institution for Switzerland as an exporting country. The stamp, with a face value of CHF 1.40, is available from 3 September 2010 in all swiss post offices. For the official launch we were honoured with the presence Doris Leuthard (President of the Swiss Confederation), Peter Hasler (President of the Swiss Post) and Care Brin (Secretary General of the EFTA Secretariat). The job of EFTA is to establish agreements between countries to allow them to exchange goods and peoples. That means a big part of the visual poetry is on writing and shaking hands, for this reason I choose a typographic approach. With a constructivist style I helped the EFTA to transmit the values of solidity, structure, seriousness, stability and liability.
The key question was, how can I explain what they do with a simple graphic element?
The solution is on the stamp's border used like if it was the custom of a country. That means that if you cross the border you exit or enter on it. So that, using the anagram EFTA I choose to cross the border on the right side and divide the letter "T" of Trade to underline the concept. On the left side the cut part of the anagram enters on the stamp letting people to imagine a connection to the anagram. In order to help the readability I added the whole name of EFTA. In the meantime, a little tricks is hidden on the stamp. If you have a second stamp you can connect the left part and the right part creating the word EFTA. I did not use flags colours because I wanted to have an apolitical and diplomatic approach. The use of yellow and black remind the colours of the industry, like in the signage of products and places. The pantone I choose is slightly different from the yellow used by the swiss post. Yellow is also a bright and happy colour which fits right for a commemoration.
To celebrate the 100th anniversary of the Swiss Civil Code, the Swiss Post Office invited us to pitch an idea. We won the challenge by visualising the essence of such abstract subject. We wanted to make a tribute to the most important part of the code present in the Article number 2. "Each of us should act in good faith in the exercise of each ones right and in order of each ones obbligations" could be read by using a lens as it's written small (...) The official launch was held the first of march 2012 at the Swiss Parliament with the participation of Simonetta Sommaruga and Peter Hasler.
Client: Swiss Post
Where: Bern - Switzerland
Art direction design: Demian Conrad
Photo website: Sylvain Meltz